Annual organic traffic
Before Hennessey
2,000
After Hennessey
64,900
32× increase
The Digital Marketing Agency You Wish You'd Hired First.
Hennessey Digital is a digital marketing agency that ties SEO, AI Search, paid media and website design to one number you can defend: revenue. We do the work that moves qualified leads and signed clients, with transparent reporting on lead source, results, and ROI. No vanity dashboards. No jargon. Proof you can check.
See How Your Law Firm Shows Up in AI Search With our proven track record in SEO, digital performance & AI Search-driven results, your competition will wish you never found us at all.
Ben Glass | BenGlassLaw
Attorney & Legal Coach
Founder, Great Legal Marketing
Bob Simon | Simon Law Group
Prominent Trial Lawyer
Legal tech company owner
Ryan McKeen | Best Era
Personal Injury Lawyer
Law Firm Growth Consultant
Everyone Will Wonder How You’ve Gained So Much Market Share & Why They Can’t Catch Up.
SEO is the combined strategies of search engine optimization and generative engine optimization (GEO), reverse engineering how Google and AI models decide who ranks, then earning that position and visibility on purpose. We have done it since 2001, and we can show the line from the work to your pipeline. The point is never traffic. It’s signed clients and revenue you can attribute to a source. Here are the results for one client, before and after.
Ranking keywords
Before Hennessey
850
After Hennessey
47,500
56× increase
Organic site value
Before Hennessey
$41,200
After Hennessey
$747,000
18× increase
You want an agency that cuts the B.S. and finally gets you results.
A team that speaks Google and Large Language Models (LLMs) fluently, and translates what’s going on so you’re always in the loop. That’s why we exist and why we hold nothing back. You’ll know from the first call that we’re not all talk.
Meet the Team
MONTH-TO-MONTH · NO LOCK-INS
If we're not meeting or exceeding your expectations, we deserve to be
FIRED.
Leaving us is easy, but we're willing to bet you'll stay a long time. When your ROI becomes predictable, this whole search-and-hire process becomes a thing of the past.
How to Get StartedOur Clients Could Hire Anyone. Here’s Why They Stick With Us:
Full-service, not full-of-it.
One team, working in unity, with updates whenever you need them. Every service offered by Hennessey Digital runs against the same scoreboard: qualified leads, signed clients, and revenue you can trace back to the channel that earned it. You will always know what we did and what it returned.
Search Engine Optimization
Show up on the first page of Google and inside AI Search answers for the terms your best clients actually use. We reverse-engineer what the algorithms reward, then earn those positions. We measure success in signed clients and organic search revenue, not chart positions.
Generative Engine Optimization
Users now ask ChatGPT, Gemini, and other AI assistants for recommendations before they ever reach a search box. We make your firm one of the names those models cite. That means structuring your content so machines can read and trust it, earning mentions on the sources they pull from, and keeping your facts consistent everywhere they look. You get named in the answer, not buried three clicks past it.
Pay-Per-Click Advertising
Paid campaigns built to convert, not just to spend. We tie every dollar to a lead and a cost per signed client, cut the junk clicks and comparison shoppers, and keep the account visible to you at all times. You see where the money went and what it brought back.
Web Design & Development
A clear, fast, search-friendly site that you own outright. We build on a stack with no vendor lock-in, so the asset is yours whether you stay with us or not. Design here is not decoration. Every layout choice drives the next step you want the visitor to take, and we test it instead of guessing. Speed and clean code do quiet work too: they keep the leads you already paid to earn.
Digital PR
Links and mentions from sites people and search engines already trust. We earn coverage on real publications in your field, not spam directories, by giving editors stories and data worth running. Each placement sends referral traffic, improves how search engines rank you, and gives the AI models more reason to cite you. It is reputation and ranking from the same work.
Social Media Marketing
Presence that supports the pipeline instead of chasing likes. We build content and targeting around the audiences most likely to become clients, and we report on reach that leads somewhere; our focus is never just follower counts that flatter a slide.
Content Marketing
Content that ranks, answers real questions, and earns trust before the first call. We repeat the terms your buyers use instead of chasing synonyms, and we build topical authority that both search engines and AI models draw from when they choose who to surface.
Conversion Rate Optimization
More clients from the traffic you already have. We test headlines, pages, forms, and intake flow, then keep what wins. Most "broken" marketing is really a leak between the click and the call, and we close it.
Analytics & Reporting
The part most agencies hide. We connect spend, leads, and revenue into one view you can read in a sentence, with call tracking and attribution so no inquiry goes uncounted. You can defend the numbers in a meeting because you can see how you built them.
Our Blogs
How to get your Law Firms Cited in ChatGPT, Perplexity, Claude and Google AI Mode: A Step-by-Step Guide
A prospect opens ChatGPT, types “best injury lawyer near me,” and reads the answer. If an AI answer leaves your...
Topical Authority vs. Domain Authority: Where Should You Spend Your Marketing Dollars?
Every law firm that has hired an SEO vendor has heard some version of the pitch: “Your Domain Authority is...
The Law Firm Technical SEO Audit Checklist: Mistakes That Are Probably Costing You Signed Cases
Your firm’s website is leaking cases. Not because the practice areas are wrong or the copy is weak. It’s because...
Law Firm Digital Marketing Services At A Glance
A quick way to see which service fits which goal, and roughly how soon it pays off. Paid channels move fast; organic compounds. Most clients run a mix, and we sequence them so early wins fund the long game. Every row reports back to the same scoreboard: revenue you can attribute.
| Service | What it does | Best for |
|---|---|---|
| SEO | Earns durable rankings in Google and AI Search for high-intent terms. | Compounding, lower-cost lead flow over time. |
| GEO | Gets your firm cited by name inside AI assistant answers. | Firms trying to reach users who ask ChatGPT or Gemini before they search. |
| PPC Advertising | Buys high-intent clicks tied to cost per signed client. | Immediate, controllable lead volume. |
| Web Design & Development | Builds a fast, owned, search-ready site with tested layouts that turn visitors into inquiries. | Firms on rented or slow platforms, or sites with traffic but weak conversion. |
| Digital PR | Earns links and coverage on publications people and search engines trust. | Firms that need ranking lift and referral traffic together. |
| Social Media Marketing | Builds targeted presence that feeds the pipeline. | Awareness and demand in a defined audience. |
| Content Marketing | Ranks, answers buyer questions, builds authority. | Trust before the first call; long-term SEO. |
| Conversion Rate Optimization | Lifts leads from existing traffic via testing. | Fixing the leak between click and call. |
| Analytics & Reporting | Connects spend, leads, and revenue in one view. | Anyone who cannot attribute results today. |
AT HENNESSEY DIGITAL
WE PUT NUMBERS
ON THE BOARD.
Relentless with your results.
We won't share a lengthy pitch, see our process instead. Five steps, built so you can see what happens, when it happens, and what it returns.
-
Discovery
We start with your numbers, not ours. Revenue goals, current spend, what you can attribute today, and where the pipeline leaks. No pre-baked strategy until we understand your business.
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Deep Audit
We pull apart the site, the analytics, and the intake. You get a plain account of what is working, what is broken, and what is quietly costing you signed clients.
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Custom Roadmap
One prioritized plan tied to revenue, not to someone junior you never hear from. You see what we will do first, why it comes first, and the result each step is meant to move.
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Execution
Senior, experienced people do the work you were sold, and you keep visibility into every initiative. No bait-and-switch to a junior you never hear from. Your strategy and results become our obsession.
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Report & Iterate
Every month: spend in, leads and revenue out, in one easy-to-read view you can access 24/7. We double down on what works, cut what does not, and tell you the truth either way.
Compete, win, and dominate in cutthroat spaces.
"The legal industry is the most dog-eat-dog place on Google. We started there, thrived there, and grew there on reputation alone.
Today, some of the biggest law firms in the country trust us to keep their lights on, because we take our clients' success personally.
If you're not getting results, I will personally make it my mission to see you win. We don't kid when we say we're ROI-obsessed."
$2.1B+
CASES & VERDICTS
100+
LAW FIRMS SERVED
24 yrs
DOING SEO FOR LAW
Still tied up with another agency?
We make the switch fast and painless.
I have no idea how this transition is supposed to work.
Start with an onboarding call. We walk you through the full process, tell you exactly what we need from you, and handle every technical handoff so you never touch a DNS record if you don't want to.
What if my site is locked to their platform, or I can't get my credentials?
We'll rebuild the site with all of your existing content. You'll be back up in no time on a stack you own outright, with no vendor lock-in ever again.
Will I lose any of my legacy SEO or PPC value by switching?
Nope. Quite the opposite. After we transfer your PPC campaigns or re-engineer your site and fix technical blockers most agencies ignore, most clients see a 28-50% lift in the first few months.
Recognized where it counts
Verified partnerships and press across the industry
Google Partner
National Law Review
Clutch
Inc. 5000
Great Place to Work
WSJ & Forbes
Frequently Asked Questions
Do potential clients actually use AI Search to find lawyers?
Yes, and the share grows every quarter. People now describe their situation to an AI assistant and ask who to call, then dial the firms it names.
Which AI search engines matter most for law firms?
The ones that matter most are Google’s AI Overviews and AI Mode, since they sit on the search clients already use, plus ChatGPT for its reach, with Gemini and Perplexity worth tracking. Firms get named by earning content a model can read and trust.
What is the typical cost of SEO for a law firm?
Legal is one of the most expensive spaces in search, so law firm SEO tends to start higher than SEO for other industries and climbs from there. Entry-level programs often begin in the low-to-mid five figures a month, and firms competing for terms like “personal injury lawyer” or “car accident attorney” in major metros routinely spend more, because the competition and the case values are both high. What sets the real number is the gap between where you rank now and where the cases are. We price against that gap and show you spend in and signed cases out, so you weigh the fee against what it returns.
How does digital marketing for law firms work?
It works by putting your firm in front of people at the moment they search for a lawyer, then turning that attention into signed cases. SEO and content earn rankings in Google and AI Search for the terms your future clients type. Paid ads buy high-intent clicks right away. Your site and intake flow convert those visitors into calls. Analytics tie each signed case back to the channel that produced it, so you fund what works and cut what does not.
Does Hennessey Digital have in-house legal marketing experts?
Yes. Legal is where we started and where we have spent more than two decades. Our SEO strategists, content writers, paid media managers, and analysts work in-house and know the rules the legal industry adds on top of normal marketing, from bar advertising restrictions to the way people search when they need a lawyer. You work with senior, experienced people who have run these campaigns for law firms before, not a junior handling your account after the sale.
Does Hennessey Digital specialize in law firm marketing?
Yes. We built our reputation in legal, one of the most competitive spaces on Google, and some of the largest firms in the country now trust us with their search presence. We work with other industries too, but legal is our deepest bench. We know the practice areas, the case values, and the search behavior behind personal injury, mass torts, criminal defense, and more.
What digital marketing services does Hennessey Digital offer?
SEO, GEO, web development and design, pay-per-click advertising, digital PR, conversion rate optimization, social media marketing, content marketing, and analytics and reporting. Most firms run a mix, and we sequence the work so paid channels deliver leads early while SEO and content compound over time. Every service reports back to the same scoreboard: qualified leads, signed clients, and revenue you can trace to its source.
How can Hennessey Digital help my law firm get more leads?
We find where your pipeline leaks and fix it in order of impact. That means ranking you for the high-value terms your clients search, running paid campaigns tied to a cost per signed case, and rebuilding the pages and intake flow where visitors drop off before they call. We track every inquiry with call tracking and attribution, so you see which work brought each lead and can put more behind what earns cases.
Does Hennessey Digital provide SEO services for law firms?
Yes. Law firm SEO is our foundation. We reverse-engineer how Google and AI models decide who ranks, then earn those positions for the terms that bring cases, not just traffic. The work covers technical fixes, on-page content, local search, and the topical authority that both search engines and AI answers draw from. We measure it in signed clients and organic revenue you can attribute, and we report the numbers to you every month.
If you've made it this far down the page,
welcome to the Hennessey family.
We explain everything we do, which means the free SEO and GEO education most agencies keep to themselves. You will understand the mechanism, not just the invoice, and you will be able to defend the results to anyone who asks.
Tell us a little about your business, and we will be in touch within one business day. No pressure, no lock-in, no pitch you have heard five times before. Just a straight answer about whether we can move your numbers.